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fc
services
Corporate
and investor relations
It
is vital to every publicly listed company that its stakeholders
properly understand the company's performance, position and prospects
and that the company appreciates and addresses stakeholders' concerns.
A
company's communications with its stakeholders should go beyond
statutory financial reporting to build a genuine understanding of,
and support for, the company's activities, strategy, growth prospects
and management.
Firm
Communications works with clients to develop an investor relations
strategy aimed to communicate these fundamental values and to establish
and maintain share value, and minimise share price volatility.
We
are experienced in planning and implementing sustained, open and
responsible communication with all stakeholders, including institutional
and retail shareholders, institutional and broker analysts, the
financial media and other key opinion formers.
We
offer a range of services including repositioning programs, post-IPO
investor relations strategies, management change positioning, as
well as tactical activities such as roadshow presentations, media/analyst
briefing presentations, media releases and annual reports.
We
are experienced at working in a team with our client and its advisers,
offering assistance, counsel and resourcing in any capacity, from
strategic advice to logistics management.
Media
relations
It
is critical to access the media proactively and reactively when
managing any issue, assisting the success of a financial transaction,
or influencing government.
We
work with clients to build communication campaigns which are tailored
to each situation and target audience, delivering realistic and
value-added results.
Firm
Communications create, develop and maintain media relationships
for our clients with personal contact, media releases, one-on-one
briefing sessions, feature articles, interviews and press conferences.
Being
understood must be earned by planned, sustained, open and responsible
communication with all key stakeholders among the investment community,
the media and consumers overall.
Issues
management
Expert
advice and support is essential when reputations and goodwill are
at risk, or when the shock of a crisis or major change in circumstances
threatens to cloud judgement.
Firm
Communications has the experience to 'hit the ground running' at
these times of intensive activity, as well as to assist our clients
to identify and prepare for likely issues.
Perception
audits & customer satisfaction surveys
Perception
audits provide objective research to drive communications strategies
and create a benchmark to assess the success of a campaign.
Perception
audits may comprise a series of one-on-one telephone or face-to-face
interviews with key stakeholders. The results of these audits are
invaluable in understanding exactly where a group of individuals,
or an organisation, stands in relations to any given issue.
We
can also develop and conduct a customer satisfaction survey to address
a specific issue or range of issues of concern to our client.
Often
a business needs to seek a better understanding of its customer's
level of satisfaction with its people, products and services. Understanding
their customers' business and ensuring they are satisfied is a priority
for many clients as they drive to strengthen their market position
and shareholder value.
Government
relations
Firm
Communications facilitates and co-ordinates communications campaigns
for companies with issues requiring government liaison at the local,
state or federal level.
With
an understanding of the key issues and concerns of specific government
and regulatory bodies, we offer advice to clients on how to best
gain the desired understanding and support. We can facilitate and
assist with submissions to government and meetings with relevant
representatives.
New
business development
Firm
Communications is able to assist international and Australian-based
clients in the preparation of business plans and market viability
analysis for consumer products in the Australia and New Zealand
markets.
Working
with our clients, Firm Communications offers valuable advice and
strategy development in the areas of market and situation analysis,
competitive analysis, product viability, sales and marketing strategy,
operational implementation and financial forecasting.
Employee
relations
Effective
and consistent employee communication is an essential element of
any ongoing communications program. It is essential that employees
understand and support the company's actions and intentions.
We
can provide advice and support in all aspects of issues management
and communication with employees. We are able to assist in identifying
employee perceptions and develop strategies to promote clear and
consistent communication between senior management and employees.
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